A lot of people think they can just sit down and start writing, come up for air and their book is magically finished, then send it off for someone to print and publish…and…the next thing you know they’re on Oprah. I assure you, it’s not that simple.
Throughout this series of articles, I’m going to show you how to take your book to the nth degree. The industry has changed drastically over the past five to ten years. We need to look at books and book publishing differently. There’s a whole world of books that most people don’t even know exist. You can take advantage of this once you understand the book writing and publishing process.
You can take a book and turn it into products, courses, Livestream- ing events, seminars, membership sites, etc. I’ll show you how to do all the different kinds of things with your book. But, it all starts with an idea, a message, that you turn into a book.
Why are you writing this book?
Answer this question: why do I want to write a book? Seriously, take a moment and answer that question.
A lot of people don’t have a clear understanding of their why for the book. There are a lot of good reasons for doing so.
The number one standard reason given for writing a book is, “because I want to be famous.”
Publishing a book is just the FIRST step in the process. What follows is the hard part. This is what most authors don’t understand. The next, much harder part is the actual marketing of the book. Most authors believe that because they’ve published the book, the publishing company is going to put the marketing effort behind it. That’s not true in any way, shape or form.
The publishing company will likely list your book but it is your responsibility to market the book. The publishing company does not, contrary to the belief of many authors, have a team of people standing by to market your book once you sign the contract with them. You have to do the work or hire someone to do it for you.
Most publishing companies will list your book with some services. They may even put it up on Amazon. They may even write a couple of press releases on it. Here’s the bottom line, unless you’re a big name celebrity or a big name author, which the vast majority of people are not, it’s up to YOU to do the grassroots marketing of your book.
2. Sharing a Message
You may want to write a book is you have a message, a belief that you believe in strongly enough to want to share it with the world.
Let’s look a little deeper at something here. A message is one thing and knowledge is the other side of the message. Your message is the knowledge you want to share with the world. Your message delivers the knowledge you gained through your experience. Your message
is the meaning behind your experience. Your message delivers your knowledge to the world, but we are going to list “message” and “knowledge” as separate reasons for writing a book.
Knowledge – Skill Set – Learned Process. You want to share your How To knowledge—experience, skills on how to do something. However, this is in line with the fourth reason people write a book.
Yes, we get it, some wanted to be the next J.K Rowling hoping that this book would lead them to get rich. While some people may want to use that as a reason to write a book, they are drastically wrong. A common theme of people seems to be, “I’m going to write a book and sell a million copies and get rich…then I’m going to write a second book telling people how I got rich writing my first book, so they can do it too and I’ll get even richer off my second book.” Wrong!
When we looked at selling the book to make money, it became the endgame of the process. We sold the book and earned royalties on it. But by making it a tool, it becomes a part of the process rather than the endgame of the process. There is a BIG difference in that.
A lot of people believe they’ll achieve instant credibility by writing a book, but they are wrong. You may feel good about yourself for writing the book and that’s fantastic, but it will not give you credibility. Here’s the reason why…No One Has Read Your Book Yet! How can you achieve credibility if no one has read your book? Credibility only comes if people know you as a result of your book. Sure, you can stand on stage in front of an audience and tell them about the great book you wrote, but if no one has heard of it, you have zero credibility from it.
Don’t fall into the trap that you need a book in order to gain credibility. There are multiple ways to gain credibility without writing a book, and they all are easier and faster than writing a book and marketing it.
Let’s take a time out. I’m not trying to burst your bubble by debunking these “reasons” for writing a book. I’m trying to get your head straight and help you get rid of the myths and crap before you start writing your book. Believe me, it will save you a lot of time and anguish.
Even though the things I said up above may seem to put book writing and publishing in a bad light, I firmly believe writing and publishing a book is a very good thing to do—if you do it correctly and for the right reasons. We will cover the correct reasons and methods over the course of this series of articles.
6. Self Worth
There is nothing wrong with this. You want to share your words and thoughts with the world in order to feel better about yourself. This is probably the best, brutally honest reason that anyone could give us a reason to write a book. If seeing your name and story in print makes you feel better, GO FOR IT! I’m 100% behind you.
The reason I’m going through all of this is to help you understand that there are many reasons why people write books. Some of them are legitimate and others are not so legitimate.
Before you write you need to sit back and think about your reasons for doing it. If your reason is to get a message out, great! Get your knowledge out? Fantastic. If the reason is for your own self-worth, go for it! If your reason for writing it is to use the book as a marketing tool or branding tool which in turn will help you make money? Without question, these are the great reasons for writing a book.
What most people do is go into an industry or market and try to disrupt it in a small way. In order to disrupt a market, you must have coordinated messages along with proof that you bombard them with all day long. You have to use every method of marketing and back it up with proof. This can take a lot of time and money.
Rather than disrupt the market, you may decide you want to blend in with the market and slowly take over that market. How do you do this? You give the market exactly what they want.
Here are the simple steps for choosing your topic.
- Research Your Topic/Industry on Amazon
- Look for Commonalities
- Look for Buying Patterns (Amazon ranks by what people are actually buying)
- Make a List of Ideas
- Narrow Your List of Ideas Down
- Choose the Topic
- Write the Book
Now, it’s time to answer the question of what are you going to write your book about?
This content was originally published here.