In a blog post, author Cori Adjmi hared her experience with perhaps every author’s biggest fear, book marketing.
I mean, just the challenge of writing a book, and selling it (successfully) can be a bit of a daunting task. With so much to do, countless media platforms to choose from, we get it, it can be a bit too stressful (to say the least!).
But how about if we tell you that there are great tips that can help you make this awful task, into something that’s both easy and fun?
For Adjmi, her introduction to book marketing was perhaps one of the lowest points in her career. She recounts, “It was at a low. I’d just broken up with my literary agent after three years, and it felt as if my publishing dreams would never come true. I couldn’t sleep. I was cranky.”
Adjmi continued, “When The Secret by Rhonda Byrne was published in 2006, I didn’t read it but at 2 am one night the Netflix documentary seemed like just what I needed. Leading scientists, authors, doctors and philosophers discussed the Law of Attraction. They claimed that people drew into their life whatever they focused on. Everything we think or feel, positive or negative, is basically our request to the universe for more of the same, and so by extension—by changing our thoughts, we could change our lives. I watched The Secret night after night. Like I said, I was at low.”
When she discovered the Netflix documentary, Admi gave it a try and followed social media posts which encourage and motivates her to think positively. “I followed thelawofattraction and manifestationtools on Instagram and read affirmations like: This is the week you’ve been waiting for. It’s going to be filled with great news, answered prayers, miracles, advancement, and abundance will flow like never before.”
The process was simple, Adjmi claimed that she did this one simple trick, and that is to repeat these two words over and over again “Visualize. And it will Materialize.”
In a conversation with a friend, she shared that Instagram had become her sort of therapy. While her friend thought of it as highly unusual, Adjmi admitted that soon, she would one day she would attract everything that her heart desires.
And she did.
The author went on to share about a great publisher that she had just heard about. “I’ve been hearing great things about She Writes Press, an award-winning hybrid publisher for women authors, and ready to take control of my own destiny, I decided to submit. And then— just like that—it happened. Brooke Warner, a proficient, talented editor, exactly what I’d been asking for as I’d decided to skip the agent step, wanted to publish my book. “
Her book, “Life and Other Shortcomings,” serves as a collection of linked short stories, had a publication date set for August 2020. Adjmi celebrated “Finally, my dream was coming true!! Almost instantly, I worried. I’d have to find readers and sell books. Yikes!”
Her new book is a collection of linked short stories that takes the reader from New Orleans to New York City to Madrid, and from 1970 to the present day. The women in these twelve stories make a number of different choices: some work, others don’t; some stay married, some get divorced; others never marry at all.
Through each character’s intimate journey, specific truths are revealed about what it means to be a woman―in relationship with another person, in a particular culture and era―and how these conditions ultimately affect her relationship with herself.
The stories as whole depict patriarchy, showing what still might be, but certainly what was, for some women in this country before the #MeToo movement. Both a cautionary tale and a captivating window into women’s lives, Life and Other Shortcomings is required reading for anyone interested in an honest, incisive, and compelling portrayal of the female experience.
Now, the book’s concept might sound great, but book marketing? Well, its another different challenge. When it comes to marketing, Adjmi claims that “Typically, an author begins promoting a forthcoming book six months before publication.” However, just like any major industries, the author’s book release came into a screeching halt with the onset of the coronavirus pandemic. “ That would’ve landed me in March 2020, exactly when NYC was at the height of the corona pandemic. I held off. Promoting was daunting enough. I needed time to muster up some energy. “
Adjmi found herself less productive until she scrambled into a great idea. ” My brain wouldn’t focus. I couldn’t write. Instead, I scrolled— Instagram, Facebook, Twitter— and learned how to be a good literary citizen. I followed new people, trying to build genuine connections and did for others what I’d want them to do for me, liking their Tweets and posts and commenting on their platforms. But energizing my own Instagram page and initiating my own material proved frustrating as I had ideas but couldn’t implement them. I didn’t have any Instagram savvy. ”
Finally, a great though struck the author, “One morning, after months of quarantine, my daughter called. Newly married, out of a job and stuck at home, she said, “I’m bored.” She is creative and a social media wizard and that’s when it hit me. “Work for me,” I said.”
Adjmi continued, “Dan Blank, author of Be the Gateway, writes about the importance of collaborating. I’d been reading his weekly newsletter for years but before I had a book deal, the ideas in his blog seemed lofty and unrelated to my reality. Now I know his advice was delivered kind of like how a parent has to talk to their adolescent about sex when their child seems way too young and not ready. The foundation has to be laid in advance, and this was no different.”
In the end, Admi claims that all her hard work had paid off. “Collaborating was rewarding. I’d come up with an idea and my daughter would make it better. She pushed me to do an interview and to take more risks. Just as I had to find my writing voice, I had to find my Instagram voice. And doing this work, meeting this challenge, side-by-side with my daughter turned out to be a milestone in our relationship, as our dynamic changed from me doing all the scaffolding to one of mutuality. “
She also finds other ways to learn the ropes and become more involved in her book marketing strategies. “While I wasn’t writing fiction or personal essays, I was being creative. Wanting to offer something, I worked to make my posts informative, inspirational, funny. Coming up with ideas, altering pop culture images, learning to take appealing pictures, and finding the right note for each caption took time and imagination. With our approach being Human-Centered, the dread just disappeared. “
Finally, Adjmi’s low point became her biggest strength. She shares that “people signed up for the journey. In two and a half months, I gained 250 new followers. Plus, I was having a blast coming up with content and spending additional (virtual) time with my daughter. I’d love for you to follow me on Instagram @corieadjmi. While you’re there check out the image of my face on Ann Hathaway’s body, accepting an Oscar.”
Today, the author is a successful writer, her award-winning fiction and personal essays have since appeared in over two dozen publications, including North American Review, Indiana Review, South Dakota Review, and, more recently, HuffPost and Man Repeller. In 2019, Life and Other Shortcomings was a finalist for the G. S. Sharat Chandra Prize for short fiction from BkMk Press.
Follow her on Twitter https://twitter.com/CorieAdjmi
LIFE AND OTHER SHORTCOMINGSce.
This content was originally published here.