Writers would often have a love-hate relationship with social media. However, while we can all agree that we might have a teeny tiny dislike of going online, we also understand that it’s an important book marketing tool.  

Currently, social media platforms, like  Facebook have as much as 2.7 billion users worldwide. So, if you are planning to use Facebook as a platform to market your books, you also have to make the right choices in planning out your strategy. 

If you don’t know whether to set-up a Facebook profile. a page or group don’t worry! Today, we will give you a lowdown on what you should know ab0ut Facebook marketing. 

 

Understanding the Different Options

For starters, the biggest difference is that profiles are designed for individuals, for quite literally, social networking. Pages are designed for professionals, businesses, groups, organizations, etc. because they’re set up to communicate information that is typically important to a consumer, including reviews. Facebook groups can be started by anyone, and these are a great option if you’re pulling together a lot of like-minded individuals with a shared goal or interest.

Understanding Good Content

Your content should always be about engagement. So no matter what kind of account you feel makes the most sense for how you want to use Facebook, and how you want it to represent your brand, what matters most is that you’re giving people interesting, fun, engaging content.

No matter which option you think will work best for you, you’re still a brand if you’re using social media to support your book marketing.


 

Be Unique, Authentic, and Be a Business

So while you want to be authentic and interesting and unique, if your goal is to build your followers and sell books, you also have to remember that as an author you’re also a business, so you do need to hold yourself to a certain level of professionalism and stay “on brand” with whatever genre you write in or where your area of expertise lies.

Figure out what you want your Facebook account to say about you, consider how big you want to grow your following one day, if you feel you won’t be able to keep up with the content demands then maybe a Group is more your style, where you can really plan out specific online activities, events, promotions, etc. and make those the focus, versus what you post every single day.


 

Now that you know the difference between the three, you can use or combine different Facebook marketing tactics to gain traffic. For example, you can help build anticipation in your next book release by keeping them updated. 

One great way to do that is to use Facebook Notes to share excerpts from your book, and to get your readers amped up on your new release. Not only does posting an excerpt make your Facebook Author Page feel full of exclusive content, but it also entices readers to buy the whole book in order to finish the story.

In addition, you can also link blog posts or articles of your recent interview or even host a countdown on the days leading to your release! 

So, what Facebook marketing strategies, would you try out? 

 

This content was originally published here.


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