Book marketing isn’t always easy, especially when you’re trying to shop a book for people who’ve never heard of you before. Making mistakes is part of the process, but there are simple ones that you can avoid.
So, if you wanted to know the 5 common mistakes that writers should avoid, we’ve listed it all down for you!
1) Creating Covers That Don’t Suit Their Genre
This might not seem like a book marketing mistake, but it definitely is … Readers do judge books by their covers, but maybe not in exactly the way you think.
What readers want differs from genre to genre. They have expectations of how a book cover should look. They’ll purchase books –assuming the description is intriguing and the ‘look inside’ draws them in–based on this. The best way to resolve this is to research the bestselling books in your genre. So, for instance, if you’re writing in the sci-fi military genre (my favorite), the bestsellers in that niche look like this:
You’ll notice that most of them have images of massive ships on them or soldiers, and the majority are themed in blues. Sit down and note down the elements, themes,and colors on the bestselling covers in your niche. Then re-design!
Top Tip: Research the bestselling covers in your genre before you hit publish and make sure your cover is genre-targeted! MORE: I’ve Written A Book, Now What? (Traditional Vs Self Publishing)
2) Not Putting Enough Effort Into Their Book Description’s Copy
If your cover is great, and a reader clicks through to your book’s sales page, the first thing they’ll see is your book description. Book descriptions are tough to write. Often, authors will write a synopsis that discusses the entirety of the book’s plot. This is a big mistake. A great way to solve this is to fix your book description is by rewriting it. But first, you’ll need to research how to create one that’s enticing. A top tip is to study the successful books in your genre and note what they do in their book descriptions, then rewrite!
3) Improper or Ineffective Keyword Research
Keywords and keyword research are a major part of marketing your book as an author, particularly on Amazon. There are two types of keywords you’ll use in this case:
How to Fix It:
You can easily research keywords for your Amazon ads and Kindle keywords by heading over to Amazon in incognito mode and setting the category to ‘Kindle Store.’
After that, type in keywords that are relevant to your genre and let Amazon predict the next word. For instance ‘sci-fi military’ might bring up the keyword ‘military science-fiction’ or the like. Try going through each possible option by stating your keyword then adding an ‘a’ or a ‘b’ and then a ‘c’ at the end of the word.
If you want to cut out all the searching and refining on your own, check out Publisher Rocket, a software I created to help authors get results instantly.
Top Tip: Research keywords that people are actually searching for to better place yourself in the market.
4) Not Writing in Series
Writing a standalone book and publishing it, then expecting the sales to roll in, is a mistake authors make quite frequently. The truth is, series tend to be better at building loyal fans and word of mouth marketing.
This is a pretty simple fix! Write your books in series. You’ll greatly increase the efficacy of your ads. Why? Because when you advertise the first book in your series, readers who buy it and enjoy it will likely buy the next one too, and the one after that.
Here’s an in-depth guide for calculating series read-through.
Top Tip: Writing in series will make it so your marketing dollars go the extra distance. Consider planning a series.
5) Overspending on Ads
Overspending on your ads is a common mistake authors make in the start of their careers. And since self-publishing is an expensive process, you want to make sure your ads are doing what they’re supposed to do — making you money. To stop hemorrhaging money and overspending on your ads, you have to start with lower budgets and test before you go all the way with your spending. MORE: Top 5 Mistakes Writers Make With Email Marketing
If you fix these 5 simple mistakes in your marketing, you’ll be well on the way toward marketing your book more intentionally and seeing a return on your investment — no matter how big or small your budget is.
This content was originally published here.